Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how individualdental.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information when you visit our website and interact with our content, including affiliate links to betting and gambling operators such as Paddy Power.
Please note: individualdental.co.uk is an affiliate website and does not operate gambling services directly. We earn commissions from referrals to third-party operators. We are committed to complying with UK Data Protection Laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following information:
- Personal Information: Your name, email address, telephone number (if voluntarily provided)
- Technical Information: Your IP address, browser type, device type, operating system, and pages visited
- Cookies and Tracking: Persistent and session cookies, tracking pixels, and affiliate identifiers to monitor referrals and user behavior
- Usage Data: Information about how you interact with the Site, including links clicked, time spent on pages, and referral sources
We collect this information through web forms, cookies, server logs, and third-party analytics and affiliate tracking tools.
2. How We Use Information
We use the information collected for the following purposes:
- Affiliate Tracking: To track referrals to Paddy Power and other gambling operators and calculate affiliate commissions
- Analytics: To understand user behavior, measure Site performance, and identify popular content using tools such as Google Analytics
- Site Improvement: To optimize the user experience, diagnose technical issues, and develop new features
- Marketing: To send promotional content via email (with your consent) and measure campaign effectiveness
- Legal Compliance: To fulfill legal obligations and protect against fraud and abuse
3. Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality (e.g., session management)
- Analytics Cookies: Track user behavior to improve Site performance (e.g., Google Analytics)
- Affiliate Cookies: Enable tracking of referrals to Paddy Power and partner operators; may persist for up to 90 days
- Marketing/Advertising Cookies: Used for retargeting and measuring advertising campaigns
Opt-Out Options:
- You may disable cookies in your browser settings or use browser extensions to block third-party cookies
- Opt out of Google Analytics at: https://tools.google.com/dlpage/gaoptout
- Manage advertising preferences at: https://www.youronlinechoices.com/
Note: Disabling cookies may affect Site functionality and prevent proper affiliate tracking for partner operators.
4. Third-Party Links
individualdental.co.uk contains affiliate links to Paddy Power, gambling operators, and other third-party websites. We do not control the privacy practices of these external sites. When you click an affiliate link and visit a third-party operator's website, their own privacy policies and terms apply.
We recommend reviewing the privacy policies of any gambling operators before providing personal or financial information. We are not responsible for the privacy practices, content, or security of third-party websites.
Please gamble responsibly. If you need support, contact the National Problem Gambling Clinic or BeGambleAware.
5. Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data (subject to legal requirements)
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to processing for marketing or affiliate tracking purposes
- Right to Withdraw Consent: Withdraw consent to email marketing at any time
To exercise these rights, contact us at [email protected]. We will respond to requests within 30 days.
If you are dissatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
6. Data Retention
We retain personal information for the following periods:
- Email Addresses: Until you unsubscribe or 3 years of inactivity
- Affiliate Cookies/Tracking Data: Up to 90 days from the referral date (determined by Paddy Power's tracking policy)
- Analytics Data: Automatically anonymized after 26 months (Google Analytics default)
- Server Logs/IP Addresses: Up to 12 months
We retain data longer when required by law, for fraud prevention, or to resolve disputes.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or report a privacy concern, contact us:
Email: [email protected]
Website: individualdental.co.uk
We aim to respond to all inquiries within 30 days.
This Privacy Policy is effective as of January 2026 and may be updated periodically. Continued use of the Site constitutes acceptance of any changes.